Vietnam tourism’s image crisis
Vietnam tourism faces an image crisis due to a lack of a vision, PR and marketing. The country’s suppliers such as hotels, cruise and tour operators, aim at quality tourism but its official bodies and VNAT seem to focus on increasing the numbers of visitors. The private sector finds it hard to promote luxury tourism and Vietnam because of the lack of opportunities, and therefore lags behind competitors such as Thailand and Malaysia.
Writer Pham Ha is the founder and CEO of Luxury Travel Ltd , Vietnam’s first luxury tour operator.