Hanoi, Vietnam– Luxury Travel eyes active vacations and communities by launching its adventure travel department. The brand www.AdventureVietnam.com has an attractive slogan “creating better places to live and visit” and the company has appointed a voluntourism veteran, Xuan Truong, as head of the new department from 1 June 2014.
“We are constantly coming up with innovative ideas and looking out for opportunities. We create a new brand for them and let them behave like small independent businesses as part of our ‘string of pearls’ strategy,” said Pham Ha, Founder and CEO of Luxury Travel Ltd.
“Adventure tourism has evolved over the years from a tiny niche market to become one of the nerve centers of growth and development within the travel industry. This form of traveling is increasingly popular amongst people who’re in search of leisure or holiday destinations combined with vibrant environmental, cultural and natural experiences.”